Wednesday, April 14, 2010

Potential Advertisers Laugh, Roll Eyes At Discovery Channel's Sarah Palin Show

(Photo: Newsweek [cropped])

This just in from the Huffington Thing:

Last week Discovery had its annual sales conference for ad buyers for all of its 13 networks. The presentation showcases all of their new shows across the different networks. That night the presentation was on Sarah Palin's Alaska.

Our source says "the whole thing [was] comical." Apparently the ad buyers were not impressed. This Discovery insider said, "When the promo was over, people (employees and buyers) were rolling their eyes, snickering, and even laughing. People were laughing and it's not even a comedy. No one took it seriously."

This person was concerned that given the lack of interest from ad buyers that Discovery would have to dump the show to "a crappy time slot" to cut its losses. They added, "Bottom line everyone thought it was a new all time low for Discovery. My guess is the show is going to tank big time."

Serves them right. What did The Discovery Channel think they were getting when they started shovelling wheelbarrows full of money down Palin's bottomless maw? Educational value? Voiceover talent?


drew in sf said...

I can't wait to see the wide range of Ronco goods that will support Sarah in her 3 AM spot. The Solid Flavor Injector! The Cap Snaffler! The spray toupee! Yay!

Karen Zipdrive said...

I read that on Huffpo and laughed and laughed.
Discovery used to be sort of a thinking person's network. Now it's more of a freak show.
I never once thought Palin's show had a chance of being good--not with her stupid ass as its star.

Anonymous said...

She needs a lip wax.

samael7 said...

Discovery presumably thought that her legions of fans would be a built-in viewer base and transfer their rabid loyalty to the network. Like the 700 Club.

Oh, wait . . .