One of my favorite morning pasttimes is spotting press-release-driven fake reports about commercial products on the network news programs. The local NBC station, for instance, extensively covered McDonald's introduction of new, better coffee recently, and then actually did a follow-up last week about how the terrific new java is selling great! Now that's service, and clearly it was worth it for McDonald's to fax that "info sheet" to all those newsrooms. I've blogged about this phenomenon several times before. Today, CJR Daily catches an especially good one.
3 comments:
Ain't that a bunch of horseshit..I just read the CJR article and now i will have to be more cognizant of such bs..although sometimes it IS so damn blatant, even my dumbass catches on after the first few seconds..
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by the way, you do realize that while the subject of your post involves NBC, you're photo is of two ABC News personalities?
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