NBC4 and Victoria's Secret have been having quite the mutually-beneficial luvfest yesterday and today. Here's how it works:
• Victoria's Secret creates an especially saucy window display in their brand new store at Tyson's Corner Mall in Virginia.
• Maybe too saucy; the store receives complaints.
• The store sends out press releases about how they've received complaints at their BRAND NEW STORE. OMG, and it's our GRAND OPENING, too!
• The media complies and reports the "story". Lots of footage of the extremely realistic mannequins is shown.
• Everybody's happy: the media gets an excuse to show extremely realistic mannequins wearing scanty lingerie, and Victoria's Secret gets the kind of free publicity money just can't buy.
Lather, rinse, repeat. And repeat. And repeat. NBC 4 must have shown this story six times throughout their morning news cycle yesterday. And today? Follow-ups! This morning (and last evening, I'm sure) their on-the-spot reporters interviewed people who had flocked to the mall just to see the titillating display of fake flesh and polyester support garments. And they were shocked... shocked! Not everybody, though, because some thought it was super-fantastic! And how did they find out about the saucy scandal? From the TV news! "I just had to see it for myself," one dupe happily admitted.
It's like the shark and the remora: both benefit the other, and both are pretty slimy.