Michael Steele's "I do SO love puppies" ad ran eight years ago when he was trying to become Maryland's next senator. The ads were widely praised as "highly effective" even after Steele lost "by a landslide" to "a complete nobody".
But, hey, eight years? That's long enough. Now it's Republican Martha McSally of Arizona's turn to use the puppy idea.
Congratulations go out to Ron Barber, her opponent.