I've had my eye on this one for a few years as it has bubbled up the cliché-o-meter. I hoped about a year ago that it had peaked, and that it would recede and remain safely contained within Talking Points Memo (the worst offender by far) and spread no further. No such luck: double down is the single most irritating, cutesy phrase to be mercilessly overused since the maddeningly-inaccurate and nonsensical drinking the Kool-Aid or the forbidden (I can't even bring myself to write this one out) ATEOTD.
How badly are lazy writers... uh... doubling down on double down? Take a look:
- Romney doubles down on Russia, according to The Hill.
- Barney Frank doubles down on calling the Log Cabin Republicans "Uncle Toms," according to Buzzfeed.
- Obama doubles down on Medicare defense, says the Orlando Sentinal.
- Jerry Brown doubles down on something about Chris Christie's fatness, claims the LA Times.
- Debbie Wasserman Schultz doubles down on a lie, the Washington Times exclaims.
- Steve King doubles down on comparing immigrants to dogs, Mediaite reports.
- Clint Eastwood doubles down on yelling at a chair, according to Think Progress.
- Democrats double down on the wicked, socialist auto industry bailout, spits Hot Air.
- Democrats also double down on lies, Steve Huntley breathlessly shrieks at the Chicago Sun-Times.
People: this is just a few days' worth! And the list above is far from complete.
Stop it! Stop using this vapid gambling jargon now!
UPDATE: Mere hours after posting this, defiant Josh Marshall at Talking Points Memo, natch, called out Reince Priebus for doubling down on a Romney lie.
UPDATE: OK, I'm not going to update this post indefinitely, but here's Politico today:
And the Huffington Thing:
And, naturally, where Politico and Huffington tread, Mediaite is sure to follow:
The Washington Post:
Elsewhere, Andrew Sullivan talked about Bill Kristol doubling down on something, and Josh Marshall, unable to resist a clever turn of a phrase, approvingly linked to Mark Halperin talking about Mitt Romney... doubling down. And I'm tired of linking to all the myriad examples, but variations on the phrase were also used today by the New York Times, NBC News, Newsday, Towleroad, the Associated Press, Business Insider, The News Journal, and Time Magazine.
This phrase fad is officially completely out of control. Let's not speak of it ever again. Please?