It's amazing to realize that Lucasfilms and Fox could have spent zero --$0!-- on advertising as every TV "news" program (even Bob Shieffer!) falls over itself rushing to get hard-hitting, exclusive, unvarnished footage of geeks standing in line at the multiplex.
Over the next week, I look forward to important updates concerning the product's grosses. I know I can rely on all the DC network affiliates to compete for the inevitable scoop: "This just in! The Star Wars movie was really successful!"
UPDATE: I'm watching (right now! OMG, live blogging!) the News Hour on PBS, and they have an incredible report about the film. They revealed that even though it's the sixth film made, it's actually the third film in the series! The reporter also reminded us that the original films were hugely popular, and that the new one is hotly anticipated. They also had on Steven Hunter of the Washington Post, possibly the worst film reviewer on the planet, to clarify some important points, namely that the films are, in fact, important entertainment events, ones which other studios even imitated! Hunter further opined that the original Star Wars films were noted for their special effects. In his most fascinating analysis, he posited that incredibly popular films like Star Wars "bring lots of people together." Mr. Hunter! It's true! I've personally witnessed large groups of people actually gathering together in movie theaters just to watch Star Wars movies! It's a sociological phenomenon!
I'm so glad they devote so many resources to covering this important, edgy story.
1 comment:
its a trap?!?
eb
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