I love that Pony Pals comment on this blog. Love it! When a post receives a lot of chatter, it's like, wow! Fun!
I used to find it irritating that, for instance, Andrew Sullivan didn't allow comments on his post, but it didn't take long to understand why. If your blog or website is popular, your posts won't get dozens of comments; they will get hundreds, thousands. At that point, it's obviously of no use.
Take the example screen-shotted above, from the Huffington Thing's story on Joe Arpaio's ridiculous birther news conference yesterday. As I write this, their story about the Arizona sheriff's totally inconsequential "investigation" is less than eight hours old, but it has already blown past 8,000 comments and I have no doubt that there will be tens of thousands by this afternoon. What's the point? Who is going to read 12,000 comments on a minor news oddity? Nobody. Oh, sure, I bet the Huffington Post has some hapless series of interns review them as they come in to make sure nobody says "fuck" or "nigger" or whatever, but otherwise it's highly unlikely that any individual is actually going to sit down and slog through what is essentially an endless flame-war on a lightweight story.
I guess it's to give the readers the feeling that "their opinions matter" or whatever.
Annnnnd, whoopsie, I never did finish this post this morning. Now it's evening, and just look at how many more comments are on this same dumb story:
Does anybody here comment on the Huffington Thing? Or on big stories at the Washington Post? Why?