Image via newseum.org
Puzzle time! How many brand names can you identify in the image above? Try, if you can, to imagine the following conversation:
Newseum: Hi, I need to get clearance to use your trademarked packaging.
Quaker Oats Rep: What kind of project is this for?
Newseum: It's for an interactive feature on the Newseum's web site. We'd like to feature canisters of Quaker Oats in it.
Quaker: Great! You know, we've been aggressively pushing our Quaker trademark lately, on bus shelter ads, in print, so we're happy to cooperate.
Newseum: Excellent, because your product is featured quite prominently in one of our exhibits.
Quaker: Fantastic! And what exhibit would that be?
Newseum: Uh... it's... an exhibit about survival.
Quaker: Survival? Could you be more specific?
Newseum: It's about survival... in Montana.
Quaker: I'll need to know more. What's the title of the web feature?
Newseum: OK, it's The Unabomber's Cabin.
Newseum: He loved your product! Hello? Hello?
Haw, and he loved Hershey's Cocoa® and the handiness of Calumet Baking Powder®, too! So congrats to them for landing the placement! I bet Cheer® and Purex® are totally green with envy about this:
Tide knows fabrics best!!