Tuesday, April 07, 2009

Best Product Placements EVER

Image via newseum.org

Puzzle time! How many brand names can you identify in the image above? Try, if you can, to imagine the following conversation:

Newseum: Hi, I need to get clearance to use your trademarked packaging.

Quaker Oats Rep: What kind of project is this for?

Newseum: It's for an interactive feature on the Newseum's web site. We'd like to feature canisters of Quaker Oats in it.

Quaker: Great! You know, we've been aggressively pushing our Quaker trademark lately, on bus shelter ads, in print, so we're happy to cooperate.

Newseum: Excellent, because your product is featured quite prominently in one of our exhibits.

Quaker: Fantastic! And what exhibit would that be?

Newseum: Uh... it's... an exhibit about survival.

Quaker: Survival? Could you be more specific?

Newseum: It's about survival... in Montana.

Quaker: I'll need to know more. What's the title of the web feature?

Newseum: OK, it's The Unabomber's Cabin.

Quaker: Um....

Newseum: He loved your product! Hello? Hello?

Haw, and he loved Hershey's Cocoa® and the handiness of Calumet Baking Powder®, too! So congrats to them for landing the placement! I bet Cheer® and Purex® are totally green with envy about this:

Tide knows fabrics best!!


Nixie Bunny said...

Cool! I always thought that he had a soft spot for Proctor & Gamble products.

My older son's kindergarten teacher went to school with the Unabomber. He was one of three math geniuses in her class. She married the other two (one at a time, of course).

z7q2 said...

Dude! Thanks for bringing this up, because it's been bothering me for weeks now ever since I saw it - why did they remove the Domino Sugar logo, but leave the package? Do you think Domino complained? They left all the other brand logos alone, so I am obsessed with why Domino got the scrub.

Princess Sparkle Pony said...

Me too, z7!

Madduane said...

Maybe Domino sugar is a bomb ingredient?

dguzman said...

I'm glad photo permissions were never this hard to get when I was in non-fiction book publishing.