Friday, April 08, 2005

This Solemn Moment Brought To You By...

The best thing about watching something like the Pope's funeral on network TV is that, sooner or later, they have to break for a commercial. So how did WUSA, the CBS affiliate in DC, handle this awkward neccessity at 7AM this morning?

Well, think about it... it would be tacky to jump right into the normally-scheduled Bathfitter (fellow Washingtonians, you know what I mean), toilet paper, Geico and deodorant spots, wouldn't it?

WUSA's solution: a Jetblue-sponsored PSA and two innocuous movie ads, for Miss Congeniality 2 (Armed and Fabulous!) and A Lot Like Love. That's right! Ashton Kucher to the rescue!

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