This is textbook core-audience soaking, like when Marvel cynically puts out the same comic book with five different front covers. It's just free enterprise at work, people! You may also wish to purchase actual frames from the release prints (or "Cels" as they incorrectly call them), which are certain to be in pristine condition. There's also an overpriced aluminum bracelet (?) which is actually attractive, and a lapel pin of the film's ugly logo which I only like because it reminds me of the old K-tel logo. Oddly enough, trucker hats are not available, so they obviously don't know their audience very well.
I hope fans of the movie and/or Ayn Rand really do buy and wear those lapel pins, because it's hard to imagine a better warning sign (other than a Gadsden Flag draped over the shoulders).