Thursday, April 29, 2010

Panicky Corn Syrup Vendor Wants You To Know That Name Was Always Just A Cutesy Marketing Gimmick


Next thing you know, they'll tell us that the Hyundai Tucson, or Tuscon, or whatever, is Korean or something! This just in via NY Daily News:

The Brooklyn founder of AriZona Iced Tea put out a statement Wednesday reminding customers the tea is brewed here in New York - not that other state people are calling to boycott.

"AriZona Beverages proudly traces its origins back to New York," said Don Vultaggio.

"In 1992, two hard working guys from Brooklyn with a dream created AriZona Iced Tea.

"Since then ... we have remained loyal to our family-run business based in New York. For the last 16 years, our headquarters have remained on Long Island."

As the News reported Tuesday, the popular tea company is getting caught up in public anger over Arizona's harsh new anti-immigrant law, which allows cops to demand citizenship papers from anyone they think looks illegal.

Comedian George Lopez briefly made the drink a top ten topic on Twitter by joking that he "went to buy a AriZona Iced Tea - they asked me for my documentation. So I bought HORCHATA instead!"

Expect JC Penney to follow through shortly. Could this be a silver lining? Could the era of using "Arizona" as a maudlin, vaguely-Western marketing ploy be over?

5 comments:

Fran said...

Boycott Arizona? I think I will simply (continue to) boycott JC Penney!

I'm no fashionista, but I do have limits!

Now where's that Horchata?

REVO said...
This comment has been removed by the author.
Matty Boy said...

This just in! People in San Francisco do NOT think of Rice-A-Roni as a "treat".

Also, Old El Paso is owned by Betty Crocker which in turn is part of General Mills.

REVO said...

But where does this leave Mark Lindsay? Will this affect his medly of hits?

Karen Zipdrive said...

I don't care where they make it, that AriZona green tea gives me a gut ache beyond compare.