"There's a mysterious new web site, bovineunite.com! It has a manifesto, and even a cow bog [I think he means 'blog' --ed]! But nobody knows what the site is all about yet!"OMG! There's a new web site? I don't suppose you guys heard about this wannabe "viral" ad campaign from a press release, did you? Oops, you guys didn't just fall for it and give away free advertising, did you?
So which is it? WUSA displaying a moronic lack of media savvy, or WUSA disguising advertising as news? When the source of bovineunite.com is "exposed," will it turn out to be a WUSA client, by any chance?
Ever wonder how these "viral" campaigns get started?
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