Thursday, April 28, 2005

I Watched The News Today, Oh Boy!

This morning on WUSA, the local DC CBS affiliate, Andrea 'n' Mike excitedly reported on the following (paraphrased):
"There's a mysterious new web site, bovineunite.com! It has a manifesto, and even a cow bog [I think he means 'blog' --ed]! But nobody knows what the site is all about yet!"
OMG! There's a new web site? I don't suppose you guys heard about this wannabe "viral" ad campaign from a press release, did you? Oops, you guys didn't just fall for it and give away free advertising, did you?

So which is it? WUSA displaying a moronic lack of media savvy, or WUSA disguising advertising as news? When the source of bovineunite.com is "exposed," will it turn out to be a WUSA client, by any chance?

Ever wonder how these "viral" campaigns get started?

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